Dive into Denim

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At NRBY, our approach to denim is simple: timeless shapes, thoughtful cuts, and comfort built in - designed for real life.

Denim is one of those rare wardrobe staples that works hard without ever asking for attention. Reliable, versatile, and endlessly wearable, it's the foundation we return to season after season.

All our jeans are crafted in Europe and transported overland. Made from a considered blend of 98% cotton and 2% elastane, they offer structure with just the right amount of stretch. Comfortable, flattering, and made to move with you - this is denim designed to last.

This season, our denim edit focuses on four key silhouettes, each created to flatter, move, and slot effortlessly into your everyday wardrobe.

The Wide Leg Jean

Relaxed yet refined, the Ash jean is all about balance. Cut to skim the body and fall cleanly through the leg, it offers ease without feeling oversized. Pair with a tucked silk shirt, a fine knit tank, or layered under tailoring - it's a modern shape that feels confident and considered.

The Bootcut Jean

A true classic, reimagined. Our Bianca bootcut jean gently flares from the knee, creating a flattering line that lengthens the leg and works beautifully with everything from trainers to boots. It's the kind of denim you'll reach for on repeat - dependable, polished, and endlessly versatile.

The Pintuck Jean

Defined by its clean front seam, the Pasha Pintuck Jean brings a more tailored feel to everyday dressing. The vertical line adds structure and refinement, elevating denim into something that feels just as appropriate for dinner as it does for daytime. Effortless, with a subtle point of difference.

The Boyfriend Jean

Relaxed, effortless, and endlessly wearable. Our Drew wide leg boyfriend jean is designed with a looser fit through the leg for that borrowed-from-the- boys feel, while still sitting just right on the waist. Easy to style with a crisp shirt or soft knit, it's denim at its most laid-back - but never careless.

Denim the NRBY way

Each piece in our denim collection is designed with longevity in mind. Clean washes, thoughtful proportions, and comfortable fabrics to ensure these are jeans you'll wear now - and keep reaching for long after trends have passed.

Because great denim doesn't shout. It just fits beautifully into your life.