Our Story
THE NRBY STORY
NRBY Clothing is a response to the changing lives of women;
NRBY Clothing is a response to the changing lives of women;
Having been at the forefront of womenâsâ fashion for almost three decades, Jo Hooper had seen how our lives had changed. With more women than ever working from home or part-time, clothes donât always need to be about the 9-5 or the big event. Always attracted to the Japanese concept of one-mile wear, Jo set out to create exactly that: looking good, feeling good clothes in beautiful natural fabrics, that will take you through your day â from Home to Nearby â and sometimes further awayâŠ
So with the support of some good friends and colleagues, Jo was joined by Cornelia Smith, a friend and colleague from âcorporateâ days, and NRBY Clothing came to life - a response to the desire for comfortable, comforting, colourful clothing - to be worn everyday, everywhere, (almost!) ⊠When life feels uncertain, when comfort and movement are important, when we donât buy for âseasonsâ anymore, and when we want the best fabrics next to our skin.
Our team has grown and is growing, as we learn from our customers. We couldnât do it without you!
Sleep, home, travel
Life isnât always about the big event, the day-to-night, the 9 to 5. We make clothes for easy, everyday style. Looking good, feeling good clothes for home and nearby.
A soft silk shirt, a roomy cashmere sweater, a pair of velvet trousers... Itâs what the Japanese call One Mile Wear. Clothes for lazy days and doing days and the days when youâre just putting one foot in front of the other and seeing where life takes you. Clothes for home and NRBY.
Our focus on fit and natural fabrics means that NRBY garments are about style, not fashion. This means these timeless shapes, in silk, cotton and cashmere will be part of your wardrobe for so much longer, and are designed to be worn every day.
Read more about our Sustainability here
