THE NRBY STORY
NRBY Clothing is a response to the changing lives of women;
Having been at the forefront of womens’ fashion for almost three decades, Jo Hooper had seen how our lives had changed. With more women than ever working from home or part-time, clothes don’t always need to be about the 9-5 or the big event. Always attracted to the Japanese concept of one-mile wear, Jo set out to create exactly that: looking good, feeling good clothes in beautiful natural fabrics, that will take you through your day – from Home to Nearby – and sometimes further away…
So with the support of some good friends and colleagues, NRBY Clothing came to life - a response to the desire for comfortable, comforting, colourful clothing - to be worn everyday, everywhere, (almost!) … When life feels uncertain, when comfort and movement are important, when we don’t buy for “seasons” anymore, and when we want the best fabrics next to our skin.
We look forward to sharing more of our story, and our team, over the coming weeks.
Sleep, home, travel
Life isn’t always about the big event, the day-to-night, the 9 to 5. We make clothes for easy, everyday style. Looking good, feeling good clothes for home and nearby.
A cotton-soft shirt, a roomy cashmere sweater, a pair of slouchy joggers to pull on. It’s what the Japanese call One Mile Wear. Clothes for lazy days and doing days and the days when you’re just putting one foot in front of the other and seeing where life takes you. Clothes for home and NRBY.
COLOUR, COMFORT, COMMUNITY
Our colours change with the season and work together, making it even easier to get dressed with style and simplicity.
You should probably know we have a thing about checks. Oh, and stripes. And we’ll always have classic white because in a NRBY world there’s never a wrong day for a white shirt. Or any shirt.