

Fit Guide
Denim
When is denim not denim? - when it's jersey…
The secret ingredient in our denim range is the structure. Instead of being woven, the fabric is knitted, which means it fits perfectly, with the softness of jersey but the appearance of stonewashed denim.
Shop All JeansSelect Your Fit
From relaxed to skinny, we've got the right shape for you to reach for everyday!
Fit Guide
Wide Leg
A fresh wide leg silhouette, combined with a flattering cropped length, make this the perfect jean update.


Fit Guide
Wide Leg
A fresh wide leg silhouette, combined with a flattering cropped length, make this the perfect jean update.
Asha cotton crop culotte
Buy Asha
Designed with a relaxed fit.

Cropped wide leg style.

High-rise jean with patch pockets on the rear.

The soft cotton twill fabric has a touch of stretch for easy movement.
Asha cotton crop culotte
Buy AshaFit Guide
Barrel Leg
Meet Betty - she is cut to a tapered barrel leg with a relaxed, loser fit silhouette.


Fit Guide
Barrel Leg
Meet Betty - she is cut to a tapered barrel leg with a relaxed, loser fit silhouette.
Betty barrel leg jean
Buy BettyBetty barrel leg jean
Buy BettyFit Guide
Skinny Leg
Marcia - stretch and skinny - the perfect counterfoil to an oversized knit or shirt.


Fit Guide
Skinny Leg
Marcia - stretch and skinny - the perfect counterfoil to an oversized knit or shirt.
Marcia skinny jean
Buy Marcia
Designed with a slim fit.

Ankle length, ready to be rolled up for sunny days.

Made in BCI cotton, so it's good for everyone.

Slightly higher rise.
Marcia skinny jean
Buy MarciaFit Guide
Relaxed Leg
Is it a jean? Is it a jogger? You'll have everyone thinking both in our Stevie jean.


Fit Guide
Relaxed Leg
Is it a jean? Is it a jogger? You'll have everyone thinking both in our Stevie jean.
Stevie drawstring jean
Buy Stevie
Designed with a relaxed fit.

Cropped wide leg style.

High-rise jean with patch pockets on the rear.

The soft cotton twill fabric has a touch of stretch for easy movement.
Stevie drawstring jean
Buy StevieCaring for your new jeans
Shop All JeansWashing
Don't over wash! Wash once every 5 wears to maintain fit. The NRBY denim range is machine washable at 30 degrees.
Drying
We recommend line drying for your denim. Do not tumble dry your NRBY denim, line-drying preserves the fit and helps avoid possible shrinkage. Better for your jeans and the planet!
Storing
Opt for folding and storing in drawers or placing over a hanger. Tip: Spray your pairs down with a fabric refresher spray before putting them away.
Responsibly sourced BCI Cotton
Better Cotton is the world's leading sustainability initiative for cotton. The mission is to help cotton communities survive and thrive, while protecting and restoring the environment.